Thought Leadership

The Coffee Shop Partnership

Not all partnerships end up on paper, but many of them start out on paper; meaning, sometimes the most successful partnerships start out with the exchanging of business cards at …

The Hip Pocket

In business it’s always good to have a few options in your hip pocket. As a sales professional you always want to lead with your own assets, but sometimes your …

Protecting vs. Driving Revenue

When it comes to partnering we are so often focused on driving revenue that we forget about the importance of protecting revenue. You’ve made significant investments in acquiring and maintaining …

The Hunt

Sorry direct sales professionals, you can stop reading now as this post is geared toward partners…unless you’re interested in duplicating yourself and working smarter instead of harder (or maybe both). …