North Americans spent an estimated $2.2–$2.5B on dating apps last year. Globally, that number reached over $6.1B. Why? Because technology has changed how we find the right match.
Dating platforms ask users to define their profile: who they are, what they like, their dealbreakers, and what they’re looking for. Algorithms then match these structured inputs to increase the odds of a successful relationship.
In business, this exact principle applies to Ideal Client Profile (ICP) and Ideal Partner Profile (IPP) mapping. Companies that take the time to define their ICP/IPP:
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Clarify who they are and who they want to work with
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Identify complementary partner types
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Dramatically improve targeting efficiency
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Build stronger, longer-lasting partnerships
Yet, most companies skip this step. They rush into partnerships like going on a series of blind dates with no idea what they’re actually looking for. The result? Wasted cycles, misalignment, and mediocre results.
In my fractional consulting engagements, ICP/IPP mapping is one of the highest ROI exercises. Using the PARTNERNOMICS framework and proprietary AI tools, we surface high-fit partners faster — saving time and increasing partner success rates.
If you’re ready to build your partner strategy with the same precision that dating apps use to find soulmates, explore how we can help:
👉 https://powerinpartnerships.com/company-profile-form/